The Crayon Story

During the 2003 American Advertising Federation’s District 10 Student Conference, hosted by the Houston Advertising Federation, I presented a seminar on creative thinking entitled, "Kick Start your Creativity."

Among my props was an old paint can with a label on it saying, "Ye Olde Creativity Survival Kit." Inside that kit were a number of different things that make me feel creative.

I had the Energizer Bunny, music CD, pencils, pens, rubber balls, a few things totally indescribable, and a box of crayons. When I took out a crayon and held it up in the air, I explained that this simple crayon could be the most powerful creative tool one can use.

In fact, when the crayon is placed in the hands of a child, one would eventually see some of the best creativity ever imagined. That's because children have no fear, no preconceived notions.

They say and draw and think whatever their imagination lets them. They don't question it. The rest of us should be so lucky.

Well, as I'm explaining this to a crowd of college kids (future designers and writers), I notice one fellow in the back of the room with a slight but definite smile on his face, and he's nodding his head in agreement.

Inside, I smiled to myself and felt good; I had reached out and touched someone. In a crowd of youth, it spoke volumes to me.

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Ideas & MORE
3402 Stillwater Lane
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A seasoned creative services firm, Ideas & MORE offers innovative advertising, marketing and design services for Sugar Land, Houston and beyond.