A seasoned creative services firm, Ideas & MORE offers the following samples of innovative advertising and marketing as portfolio excerpts that represent concept development, copywriting, creative and/or design direction. Plus, there are samples of various published articles and presentations made on creativity. We've also written some blogs on this and other topics with more to come.

Web

Marketing Syndicate (e-mail series) - "Syndicate Squares"
Marketing Syndicate (e-mail series) - "An Invitation You Can't Resist"
Marketing Syndicate (e-mail series) - "A Sip 'o the Blog to 'Ya"
Marketing Syndicate (e-mail campaign, one of series) - "AHHHHHHHH!"
Spectra Energy - www.spectraenergy.com
Spectra Energy Partners - www.spectraenergypartners.com
Allied Concrete - www.alliedconcretetexas.com
Houston Carpal Tunnel Clinic - www.houstoncarpaltunnel.com
WaterLogic – www.waterlogic-texas.com

What we did and why - Mini Case Study

Texas Instruments – “Memory Man”
The Fawcett Group – www.thefawcettgroup.com

What we did and why - Mini Case Study

Enron – “Opportunities are Endless”
PaperChaser.com www.paperchaser.com

What we did and why - Mini Case Study

Sundance Construction - "Lowery Bank"
Sundance Construction - "Building Blocks"
Sarah Lee “Ooze Meets Aahhs”
Halliburton “Cutting”
Nalco/Exxon “Octopus”
Love’s Men Store “Bandit”
Bechtel " Dream it. Build it. Realize it. Live it. "
IABC Houston - "Communicate. Invigorate."

Brochures/Collateral

Siemens - Pipeline/Unit Station Control
Siemens - Intelligent Production Fields

What we did and why - Siemens Mini Case Study

"Ideas & More added great value in defining the overall concept, developing the marketing template, holding us consistent throughout the process and editing the "engineer speak". For technically challenging papers, it is difficult to find someone that can grasp the technical aspects and deliver marketing results. Ideas & More was a great partner and made our efforts very enjoyable."

-- Gene Cammack, Siemens

RWD Technologies - Case Study - "Pit Stop" (cover)
Halliburton – “Dispute Resolution”
Evangeline Downs Racetrack  “Raciest Show Around”
American Marketing Association Houston - Texaco Grand Prix
Magnolia Square “Shopping Delights”
IABC Houston - “September Sipper”

Broadcast

TV Evangeline Downs Racetrack (entertainment)
TV Calcasieu Parish Coroner (political)
TV Love’s Men Store (retail campaign)
TV Texas Chrysler-Plymouth Dealers "Doin' Texas Right" (automotive)
* Radio Montrose Clinic  "Hats Off to Broadway" (non-profit)
* Radio Evangeline Downs Racetrack  "Speeding Tickets"
* Radio - Sarah Lee - "Ooze Meets Aahhs"
* Radio - The Fashion (women's fine clothing, retail) - "Season's Greetings"

*Voice-Over: Joe Fournet

Multimedia

CD ROM Trade Show Presentations

* Halliburton - "RTRS-Real Time Reservoir Solutions"
* PM Realty - "Generating Business Solutions Together"

*Voice-Over: Joe Fournet

Animation

San Antonio Chrysler-Plymouth Dealers "Trio of Stars"
Houston Chrysler-Plymouth Dealers "Unbeatable"

Essays/Published Articles/Presentations/Blogs

** If interested in booking a special presentation for your organization,

please make contact **

2010

Syndicate Speaks - Would Creatives Today Do What Mad Men's

Don Draper Did?

Syndicate Speaks - You're Still a Good Man, Charlie Brown!

Syndicate Speaks - Creativity Tip: How to Manage Creativity -

(You don't)

Syndicate Speaks - Creativity Tip: Don't Let the Execution Bury

the Idea! Series of blogs done for Marketing Syndicate, a partner company

View Highlights of "Kick Starting Creativity" presented to the International Business Association, University of Houston-Downtown.

View Recap of "Creativity - Technically Speaking" presented to the Society for Technical Communication's Winter Bash & Awards Night, as Joe Fournet is keynote speaker and MC.
"I’ve known Joe for several years and knew him to be a creative talent. I attended the awards ceremony and was surprised to see Joe there. I thought he was someone’s guest. Well, he was a guest – our guest speaker. He was our master of ceremonies and handled the task with charm and aplomb.

As entries and awards were introduced, he managed to entertain and amuse us with comments about the world of technical communication, witticisms and a few serious words about the creative process. He was thoroughly professional and engaging, a welcome addition to our awards program. I would invite him back any time."

--Gem Smith, senior member Society for Technical Communication

View Highlights of AAF-Little Rock's January ad club presentation given by Joe Fournet as he discusses various techniques for idea generation.

2009

View Highlights of AAF-Amarillo's November ad club presentation on the Creative Wizard's techniques to enhance one's creativity.

View Highlights and Creativity Guidelines featured in colorful presentation at March AAF-Corpus Christi professional development meeting.

View Highlights of the February AAF-Lubbock professional development meeting featuring creativity enhancement and idea generation.

View Highlights of the presentation to AAF-Beaumont in January,

"Winning and Wacky Ways to Kick-Start Your Creativity -- Without Screwing Up the Idea."

"Thank you so much for speaking to our organization. I enjoyed the presentation very much! Ashley and I went back to the office and plastered huge post its all over the walls and came up with great ideas. Yay! Thanks again!"
Stephanie D. Molina - Director of Marketing
Beaumont Convention & Visitors Bureau

2008

View Highlights of the following ad club presentations from September thru November, 2008.

"Think Your Marketing Works? It May If You Can Spell . . .

C-R-E-A-T-I-V-I-T-Y."

April presentation to the Rio Grande Valley Chapter of the American Advertising Federation.

"What are the most important marketing campaign ingredients?

HBJ's Focus: Advertising & Marketing, Jan. 11-17, 2008.

2007

"Kick-Starting Creativity in a Not-so-Creative Environment " November presentation before the Houston chapter of the Society for Marketing Professional Services.
"A major thing I got out of your article was that I felt validated and encouraged. I saved quotes for personal inspiration."

-- Shannon Kammer, CPA

"Your efforts in the Creativity program were an integral part of our

2007 Education experience. Thanks for the creativity infusion."

-- Kim Icenhower, CPSM, SMPS Houston Chapter, Education Chair

"Do You Know If Your Marketing Works?" - 2007 National Health Forum, Presented at The Houstonian, Houston, Texas, October 26, 2007. Special video feed in its entirety. Selected video vignettes coming soon.